Third Annual Extendicare Assist Charity Golf Classic is a Great Success

In support of a five year partnership, Extendicare Assist hosted their Third Annual Extendicare Assist Charity Golf Classic on July 28, 2014 at Country Hills Golf Club in Calgary, Alberta. Together with the support and participation of the sponsors, over $50,000 was raised in support of the Alzheimer Society of Canada. Participants had the opportunity to learn more about the initiative as Alzheimer Society of Canada Board Member, John O’Keefe shared his inspirational remarks. After his thoughtful words, participants personally made additional donations towards the cause.

The Extendicare Assist division has entered into a partnership with the Alzheimer Society of Canada. As a premier sponsor, Extendicare Assist is in its third year commitment in support of the “culture change” initiative for the Alzheimer Society of Canada. The overarching goal of the “culture change” initiative is to improve the quality of care and the quality of life of Canadians living with Alzheimer’s disease and other dementias in long-term care homes.

Extendicare Assist Charity Golf Classic

Special thanks to the following major sponsors:

Platinum Sponsors: Achieva Health
Gold Sponsors: Medical Pharmacies, Shoppers Home Health Care, and Medisystem Pharmacy

Thank you to all the generous sponsors and tournament donors for making the event meaningful. Special thanks to the volunteers who took care helped run the day, without such support the event would not be possible. Extendicare Assist looks forward next year’s event!

Southbridge announces exciting new plan to modernize long-term care homes across the province

FOR IMMEDIATE RELEASE Cambridge, ON, January 10 2012

Today, the Southbridge Group LP announced its plan to assist in rebuilding Ontario's older long-term care homes, to make them more comfortable and better suited to residents' needs.

The Ministry of Health and Long-Term Care, as part of its 2007 long-term care initiative, mandated that 35,000 older "Class B" and "Class C" beds be upgraded over the coming years. Operating under the Country Village Homes brand, Southbridge Group LP, in collaboration with its affiliate Southbridge Management Services LP, plans to acquire and manage up to 7000 beds; representing 20%, of these older long-term care beds, and, working within the MOHLTC guidelines and funding programs, will establish plans to redevelop them.

"It is an exciting challenge before us," said Reg Petersen, Chairman of Southbridge. "People across the province deserve to have access to higher quality, safer, state of the art long-term care homes. With the support of the Ministry of Health and Long-Term Care, the local Community Care Access Centres, and the Local Health Integration Networks, our team can help make this happen."

Reg Petersen was a long-time owner-operator of long-term care homes in Ontario from 1967 through to 1997. During those 30 plus years, Petersen founded and grew Versa-Care Limited into the largest owner-operator of long-term care homes in Ontario. At the time of selling Versa-Care, it had grown into a portfolio of over 40 homes across the province, accommodating over 5,500 residents.

"At Versa-Care we were known for being an innovative, progressive, and high quality operator in the province. We also redeveloped 9 of our older homes into new and modern facilities. With our previous experience and the increasing demand for long-term care we knew it was time to get involved again to become part of the solution to one of the health-care challenges in the province," Mr. Petersen concluded.

Southbridge is already working towards assembling 199 "Class B" and "Class C" beds in homes located in the communities of Owen Sound, Goderich, Chatsworth and Chesley. It is also involved with the 104 bed Country Village Health Care Centre currently being redeveloped in Woodslee, a community bordering Windsor. "We were one of the few owner-operators who applied for and received Ministry of Health and Long-Term Care approval for capital funding support in Jan 2010 to undertake this redevelopment. It is a lengthy approval process but, at last, we now have the shovel in the ground. This will be a real, long-term benefit for the residents of Woodslee once it is completed," remarked Keith McIntosh, director of Southbridge's health care initiative. "As soon as the Ministry of Health and Long-Term Care opens up the chance to redevelop again we will be putting in proposals for additional homes."

Southbridge has signed a long-term strategic partnership agreement with Extendicare (Canada) Inc. who will be the day- to-day manager of the Country Village Homes. "We are happy to be teaming up with Southbridge to provide quality care for the residents in their homes," remarked Paul Tuttle, President of Extendicare (Canada) Inc. "This partnership combines our extensive expertise in operating long-term care homes with Southbridge's desire to modernize older homes. In my view this will be a major benefit to residents across the Province."

Long-Term Care Homes in Ontario are licensed by the Ministry of Health and Long-Term Care. Today, the provincial government's practice is to ensure a reasonable balance between homes owned and operated by the for-profit and the not-for-profit sectors. "Southbridge, through its underlying social enterprise philosophy, naturally creates the hybrid balance actually desired by the Ministry," remarked Geoff Bellew, President and CEO of Southbridge. "Southbridge, working with Extendicare, intends to operate Country Village Homes with a perspective of being highly effective and highly efficient while promoting a strong, socially responsible conscience and community-engaged culture, as key company values in how it conducts its business through its employees, its choice of partners, and in the care it provides its residents. This will be what sets Country Village Homes apart from the other long-term care providers. We fully expect residents to consider Country Village Homes as their ideal "home away from home" experience. Our research has informed our belief that this need is really important to those making decisions about which home to choose. It isn't just about location, it's also about feeling connected, engaged and a true sense of community."

The time is right and after a long time planning and mapping out the path to success, Reg Petersen is confident about the next steps they are going to take. "The people and organizations that have come together for acquiring and revitalizing these homes and the partnership with Extendicare will ensure that we provide class "A" care for communities across Ontario. For us, and the families that will find a new home for their loved ones, it is important to know that we take this matter to heart and truly searched for the best of the best to make it all possible."

For more information, please contact: Geoff Bellew, President and CEO, Southbridge 519-621-8886

About Southbridge Management Services LP.

Southbridge Management Services LP is responsible for the operation and management of the Country Village Homes facilities. It is an affiliate of Southbridge Group LP. Southbridge management has a rich history in owning, operating and redeveloping homes under the Versa-Care Limited brand. For more information about Southbridge visit

About Southbridge Group LP.

Southbridge Group LP, through its affiliate Southbridge Health Care LP, is responsible to acquire long-term care homes targeted for redevelopment under the Country Village Homes brand. For more information about Southbridge visit

About Country Village Homes

Country Village Homes is a trademark of Southbridge Group LP and is used under license for the long-term care homes being acquired, managed and redeveloped by Southbridge and its affiliates. For more information about Country Village Homes visit

About Extendicare

Extendicare (Canada) Inc. is a wholly owned subsidiary of Extendicare Real Estate Investment Trust (EXE.UN), and is one of the largest providers of long-term care in Canada with a total of 80 nursing and assisted living centres with capacity for over 11,000 beds. It also provides home health care and corporate wellness services through ParaMed Home Health Care and group purchasing through Silver Group Purchasing. For more information about the company visit